Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about:

• The individual pages or products you view

• What websites or search terms referred you to the Site

• How you interact with the Site

We refer to this automatically collected data as “Device Information.”

Additionally, when you make or attempt to make a purchase, we collect certain information such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

Together, Device Information and Order Information are considered “Personal Information.”

How We Use Your Personal Information

We use your Personal Information to:

• Fulfill and ship your orders

• Process payments securely

• Communicate with you regarding your purchases

• Screen orders for potential risk or fraud

• Provide updates, promotions, and educational content related to functional mushroom supplements when aligned with your preferences

Additionally, we analyze browsing behavior to improve the overall experience of our Site and marketing strategies.

Sharing Your Personal Information

We share your information only when necessary:

• Shopify: We use Shopify to power our store. Read more here: Shopify Privacy Policy.

• Google Analytics: To understand customer behavior and improve our services. Learn more here.

• Legal Compliance: We may share information to comply with applicable laws, respond to lawful requests, or protect our rights.

Behavioral Advertising

We may use your Personal Information to deliver targeted ads or marketing content we believe you’ll find relevant. Learn more about targeted advertising here.

Do Not Track

Please note that we do not alter our Site’s data collection practices when we detect a “Do Not Track” signal from your browser.

Your Rights

If you are a resident of certain regions (including the EU), you have the right to:

• Access, update, or delete your Personal Information

• Opt out of targeted advertising

• Request a copy of the information we store about you

Contact us via the details below to exercise these rights.

Data Retention

We retain Order Information unless and until you ask us to delete it.

Changes

We may update this policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

Contact Us

For questions, complaints, or to request more information about our privacy practices, contact us via the form on our Contact Us page.